Salt Strong has become one of the most influential names in Florida fishing, but their journey started with a bold decision. Brothers Joe and Luke Simonds left their corporate careers behind to create a fishing community built on education, camaraderie, and high-quality gear. Today, Salt Strong is more than just a brand—it’s a movement that has transformed the way anglers fish in Florida and beyond.

From Finance to Fishing: The Birth of Salt Strong

Joe and Luke Simonds grew up fishing in Florida, but like many, they followed traditional career paths in the financial sector. Despite financial success, their true passion remained on the water. In 2014, they took a leap of faith, quitting their jobs to launch Salt Strong. Their goal? To help anglers catch more fish, create meaningful experiences, and make fishing more accessible for everyone.

Building a Community of Anglers

One of the biggest reasons for Salt Strong’s success is its strong community focus. The Salt Strong Insider Club offers members exclusive fishing tips, tackle discounts, and a private platform to share catches and strategies. Unlike generic fishing forums, Salt Strong’s community is built on trust and shared knowledge, helping thousands of anglers improve their fishing game.

Education at the Core of Salt Strong

A key factor in Salt Strong’s dominance is their commitment to fishing education. Through:

• YouTube Videos: Their channel provides step-by-step tutorials, gear reviews, and fishing strategies.
• Insider Reports: Weekly location-based fishing reports help members find fish faster.
• Online Courses: Anglers of all skill levels can access detailed lessons on inshore and offshore fishing.

By prioritizing education, Salt Strong empowers anglers to fish smarter, not harder.

Innovative Gear and Product Development

Beyond content and community, Salt Strong has built a reputation for high-quality fishing gear. Their custom lures, rods, and apparel cater specifically to inshore and saltwater anglers, ensuring they have the right tools for success.

Why Salt Strong Leads the Florida Fishing Industry

Salt Strong stands out in the Florida fishing scene because they’ve built more than a brand—they’ve created a movement. By combining education, community, and innovation, they’ve given anglers the resources and confidence to improve their fishing experience. Whether you’re a weekend warrior or a seasoned pro, Salt Strong continues to be a trusted name in Florida fishing.

From their humble beginnings to becoming a powerhouse in Florida fishing, Salt Strong’s journey is an inspiring testament to following your passion. Their focus on education, community, and high-quality gear makes them a go-to resource for anglers everywhere.

Are you part of the Salt Strong movement yet? Check out their Insider Club and start catching more fish today!📌 Learn more at SaltStrong.com